THE IMPACT OF TIRE PRICE AND SERVICE QUALITY TO IMPROVE CAR TIRE PURCHASING DECISIONS. International Journal of Innovative Technologies in Economy, [S. l.], n. 2(46), 2024. DOI: 10.31435/rsglobal_ijite/30062024/8186. Disponível em: https://rspublisher.org/index.php/ijite/article/view/2835. Acesso em: 17 mar. 2026.