THE EFFECT OF BRAND VALUE ON MARKET CAPITALIZATION: AN EMPIRICAL STUDY ON BANKING INDUSTRY. International Journal of Innovative Technologies in Economy, [S. l.], n. 1(49), 2025. DOI: 10.31435/ijite.1(49).2025.3272. Disponível em: https://rspublisher.org/index.php/ijite/article/view/3272. Acesso em: 17 mar. 2026.