WHAT DRIVES MORE INTEREST IN BUYING SKINCARE? ONLINE CUSTOMER REVIEW OR ONLINE CUSTOMER RATING. International Journal of Innovative Technologies in Economy, [S. l.], n. 3(51), 2025. DOI: 10.31435/ijite.3(51).2025.3449. Disponível em: https://rspublisher.org/index.php/ijite/article/view/3449. Acesso em: 17 mar. 2026.