THE IMPACT OF MARKETING INNOVATION IN ENHANCING CUSTOMER LOYALTY: A CASE STUDY OF CUSTOMERS OF THE INSTITUTION "MOBILIS" - BOUIRA AGENCY. International Journal of Innovative Technologies in Economy, [S. l.], n. 3(51), 2025. DOI: 10.31435/ijite.3(51).2025.3605. Disponível em: https://rspublisher.org/index.php/ijite/article/view/3605. Acesso em: 17 mar. 2026.