HYBRID SHOPPING MODELS: WHERE INNOVATION MEETS TRADITION IN THE MODERN MALL. International Journal of Innovative Technologies in Social Science, [S. l.], n. 1(45), 2025. DOI: 10.31435/ijitss.1(45).2025.3150. Disponível em: https://rspublisher.org/index.php/ijitss/article/view/3150. Acesso em: 17 mar. 2026.