EXPLORING THE ROLE OF DIGITAL COMMUNICATION STRATEGIES IN ENHANCING CUSTOMER VALUE WITHIN B2B MARKETS. International Journal of Innovative Technologies in Social Science, [S. l.], v. 2, n. 4(48), 2025. DOI: 10.31435/ijitss.4(48).2025.4755. Disponível em: https://rspublisher.org/index.php/ijitss/article/view/4755. Acesso em: 17 mar. 2026.