Issam Rezzag Lebza, Khaoula Zidane. THE EFFECTIVENESS OF RESPONSIBLE COMMUNICATION IN BUILDING ADVERTISING CONTENTS FOR INSTITUTIONS WITH A DIGITAL DIMENSION: A THEORETICAL STUDY WITHIN THE VIRTUAL ENVIRONMENT. IJITSS [Internet]. 2025 Feb. 15 [cited 2026 May 1];(1(45). Available from: https://rspublisher.org/index.php/ijitss/article/view/3165