ASSESSMENT OF THE DEMAND FOR SPA & WELLNESS SERVICES AMONG RESIDENTS OF THE SUWAŁKI REGION

Julia Drażba; Aleksandra Kutaj; Andrzej Markowski; Tatyana Savitskaya

doi:10.31435/ijitss.1(49).2026.4996

Authors

Julia Drażba Department of Motor Rehabilitation, University of Physical Culture in Krakow, Kraków, Poland https://orcid.org/0009-0001-0627-1034
Aleksandra Kutaj Poznan University of Medical Sciences, Poznań, Poland https://orcid.org/0009-0001-5145-0752
Andrzej Markowski Department of Motor Rehabilitation, University of Physical Culture in Krakow, Kraków, Poland https://orcid.org/0000-0002-8644-8134
Tatyana Savitskaya Grodno State Medical University, Hrodna, Belarus https://orcid.org/0009-0008-8728-7329

DOI:

https://doi.org/10.31435/ijitss.1(49).2026.4996

Keywords:

Spa Therapy, Wellness, Health Promotion

Abstract

Aim: The study aimed to assess the demand for SPA & Wellness services among residents of the Suwałki region and to identify factors influencing their interest in health-oriented leisure.

Material and Methods: A descriptive study was conducted using an anonymous questionnaire survey among 135 residents of the Suwałki region. The survey included 15 closed and open-ended questions concerning the use of SPA services, preferred treatments, motivation for participation, and sources of information. Data were analyzed descriptively, identifying dominant patterns and tendencies in the responses.

Results: Although 61% of respondents had never used SPA facilities, 81% recognized the need for establishing such a center in the region, and 95% expressed willingness to use its services. The most desired forms of relaxation included massages, hydrotherapy, and peat mud baths. The majority of participants declared they would recommend SPA services to others (92%) and would consider offering them as gifts (96%). Internet sources were the most frequently indicated means of obtaining information.

Conclusions: The findings indicate a high potential for the development of the SPA & Wellness sector in the Suwałki region. Growing public awareness, natural environmental resources, and limited market competition create favorable conditions for establishing a modern wellness center promoting holistic health and relaxation.

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