THE REPUTATION MANAGEMENT USED IN THE REPUBLIC OF KAZAKHSTAN

Authors

  • Usiurova Dinara Erlikovna Doctoral candidate DBA 10-13

Keywords:

MANAGEMENT, REPUTATION MANAGEMENT

Abstract

When the market participants are not aware which of their actions will be the most effective, goodwill of the partners becomes especially valuable when it becomes an important landmark in business that can save time and resources in their business interaction. Goodwill accumulates the whole complex of competitive advantages that contribute much to business capitalization.

References

Тесакова Н. Миссия и корпоративный кодекс. - М.: РИП-холдинг, 2003.

Сальникова Л.С. Репутационный менеджмент современные подходы и технологии: Учебник для бакалавров. – М.: Юрайт, 2013.

Гриффин Э. Управление репутационными рисками. - М.: Альпина Бизнес Букс, 2009.

World Science

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Published

2016-03-25

Issue

Vol. 3 No. 3(7) (2016): World Science

Section

Economy

License

All articles are published in open-access and licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). Hence, authors retain copyright to the content of the articles.
CC BY 4.0 License allows content to be copied, adapted, displayed, distributed, re-published or otherwise re-used for any purpose including for adaptation and commercial use provided the content is attributed.

How to Cite

THE REPUTATION MANAGEMENT USED IN THE REPUBLIC OF KAZAKHSTAN. (2016). World Science, 3(3(7), 62-64. https://rspublisher.org/index.php/ws/article/view/1070