PROBLEMS OF RADIO AND SOLUTIONS

Abstract

From what has gone before, it is clear that the radio industry is complex. No one is completely satisfied with the way it produces programs or with its relations to the government. Its difficulties grow out of the fact that it has more than one function. It renders a definite public service by communicating, recording, and reporting news, ideas, and events for the public. But also, as an advertising medium for some dozens of industries, it operates to make profits for those industries and for itself.
Radio stations resemble newspapers in that both report . news and both serve as platforms for the spreading of views and the debate of public issues. The similarity naturally brings up the question of freedom of the press as it applies-or should apply-to radio. The traditional mistrust of government control of or influence over the press is the foremost problem.
Can the radio string together quarter-hours of music, comedy, commentary, and advertising gems without violating listener sensibilities and tastes? Can the station owner and the network say to the advertisers who foot their bills: "This kind of plug, yes, and that kind, no. So much time for ads and no more"? Now we can answer this. In this article we will say about radio problems and solutions.